Evaluation- Process, Pros & Cons

For the editorial project brief we had been commissioned to photograph an editorial spread for The Telegraph Magazine. We had the choice of what to photograph but it had to be within the four topics of food, fashion, product or portrait. We were given a studio slot to use the Phase One Cameras and the Capture One Software to photograph our images with.

I focused my editorial images on the latest beauty trends for the current seasons. I decided to look into the recent trends in terms of colours, skin makeup and eyebrows and focus on the top trends within my pictures. I wasn’t too keen on the idea of photographing a fashion editorial spread, and I enjoy photographing beauty and portraits so that is how I came to my idea.

I didn’t face many problems during this project to be honest. The only hiccup I had was trying to relate my pictures to the Telegraph Magazine demographic, but after looking into it and pitching my idea to Julian, I think I have made it seem that beauty trend editorials can fit within any age range.

I had a lot of positives during this project in terms of having a solid idea and initial research done very early on, I had a smooth shoot day in terms of getting my equipment and having a good team sorted, I got some good quality images that work well within the layout and I also am proud that I have managed to photograph, edit and get everything finished for the deadline.

I wouldn’t change much if I was to do this project again, except that I would maybe choose food and/or drink for the current seasons. It is a type of photography I have always been slightly interested in and think it would have been a very fun and colourful shoot to create.

I feel that my images support my topic and idea well and show what I initially wanted them to. They show the current skin and makeup trends for the Spring/Summer seasons.

Final Chosen Edits & Layout

Final Chosen Images Used In The Layout-

 

 


Final Chosen Layout-

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Testing My Edits In The Layout

When testing my images in the layouts, I had clear favourites that worked really well together in the layout. I had favourite images of the red lipstick look, the gold highlighter look, the blue pastel eyeshadow look, the purple eyeshadow look, and the four small cropped down images of the eyes and lips.

 

Layout 1-

 

Layout 2-

 

Layout 3-

 

Layout 4-

 

 

My Favourite Edited Images

Emmy-

 

These are my favourite images of Emmy. Out of my favourite ones I managed to pick one from each makeup trend. I liked these particular images of each makeup trend because they really show good colour and skin. Mt particular favourites are the images of the freckled skin and blue eyeshadow. I really like how they came out in terms of the lighting, angle and pose she is doing.

The makeup look of the winged eyeliner is one where I edited on the makeup using Photoshop. I didn’t get the chance to photograph a look like this on the day, but had looked into it beforehand, so therefore I took one of the plain images of Emmy and edited on the eyeliner to create another look.

I am proud of how these have come out and that I managed to capture each makeup trend I had intended to.

 


Nana-

 

 

 

 

 

The images of Nana that I like the most consist of three of the red lip trend, one of a green eyeshadow look and one of a pastel purple eyeshadow look. The ones of Nana in the bold red lipstick are probably my favourite images out of the whole shoot. We had a lot of fun taking these images and she was great at showcasing the red lip trend.

The images of the purple eyeshadow trend didn’t come out how I had imagined them too, I still like them but am just a little bit disappointed by them. I wish I had got closer shots of the eyes rather tan full face portraits.

The image of Nana with the green eyeshadow is another look where I edited the makeup on in Photoshop. Green was a colour I had been looking at during research and wanted to put into a makeup look to photograph, but again, didn’t have the time so therefore had no images involving a light colour green. I as most of my mood boards show that pastel colours are one of the latest trends, this green shade really works and fits into the series of images I created.

 


Cropped Down Facial Features-

 

These are a few images I have cropped down to fit into the four small square boxes on the second to last page of the layout. One of the boxes will show the natural eyebrow trend, and two of the boxes will show two different lip colour trends. I still need to figure out a fourth image to crop down to fill in the last small box, but it will probably be another eye image so I have to eyes and two lips.

 


Joint Portrait-

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Trend- Natural skin with a slight colour on the lip (Emmy) and a slight golden glow on the eyelids (Nana)

This image is my favourite of all of the group portraits I took. I wasn’t too keen on them overall but thought I would take them incase I didn’t like any of the others for the layout. This one best showed the subtle gold eyeshadow on Nana and the subtle pink tone on Emmy’s lips. This will be an image I would use as a last resort incase none of the others fit together or work well in the layout.

My Editing Process

When going through my images to pick my best ones to edit. it was a lot easier than I thought. I had a rough idea of what kind of images I would pick when taking them anyway as I could visualise what would work in the layout and what wouldn’t.

Once I had selected some of my favourites, I very simply edited them only using a few tools that would make some slight adjustments. I didn’t want to make too many adjustments so that they look edited/fake but I wanted to edit them enough so that the skin looked nice and clear and that the colours were bright enough and stood out.

I edited the skin using a surface blur technique that I had been shown before by Chris. The surface blur is a quick and easy way of achieving smooth looking skin on Photoshop. For the colours and highlights for the makeup I used the simple dodge and burn tool and also painted over a few eyes and lips, ever so slightly to brighten to colours up a little bit. Other than this, I sharpened up some of the details and I felt my images looked good, so I left the editing at that.

Contact Sheets

These are some contact sheet outtakes from my photoshoot.

Overall I took around 340 images, these are a few examples of the images I took.

I am happy with the images I managed to get from the day and have taken enough images to fill up the layout with 9 different final edits. I am also able to crop some of these shots down to fill the 4 small square boxes on the layout as they are goof enough quality to crop down and fit in the smaller boxes, to show close ups of the eyes and lip colours.

I am now going to go through each makeup trend/look I photographed and pick a couple from each look that I can edit and use to test in the layout.

Final Shoot Day- 02/05/18

Wednesday 2nd May was the day of my scheduled studio slot. My partner was Lukas and I had the first slot of the day from 10am until 12:30pm. On the morning of my shoot, I got to Ravensbourne quite early, I arrived there around 8:30am. I got there early so that I could go and collect my equipment from CLR’s lockers, which I had previously arranged with them and could set everything up on time to start shooting at 10am on the dot.

I got my models and makeup artist there for 9am, giving them plenty of time to get the first two makeup looks done to start photographing them as soon as possible. My assistant Lukas was running slightly late to help me set up due to travel issues, he didn’t end up arriving until  around 9:45am. I had managed to set my studio up by myself but just needed a hand with the last few bits setting up the camera and testing the lighting.

Once my shoot time had started at 10am, I was taking my first lot of images of Emmy and getting the first makeup trend photographed. Once the first look was done on Emmy, I switched to photographing Nana and vice versa. This ensured that my shoot ran really smooth and everything went to plan with getting the images I had planned.

This was how my schedule ended up going-

  • 10am- Start photographing- l
  • Look 1- Emmy- natural eyebrows and freckled skin
  • Look 2- Nana- bold glow highlighter look/trend
  • Look 3- Emmy- bold pink lip look/trend
  • Look 4- Nana- bright red lip look/trend
  • Look 5- Emmy- pale blue eyelids and light pink lips
  • Look 6- Nana- pastel purple eyelids
  • Look 7- Emmy- subtle peach coloured blush and matching colour on lips
  • Look 8- Nana- subtle golden glow on the eyelids
  • Finished off the photoshoot with portraits of both girls together laughing and having fun

I finished photographing around 5 minutes before my shoot slot ended at 12:30, giving me a small amount of time to have a break before Lukas’ shoot started. Luckily Lukas was using the same lighting and studio set up as me so we didn’t have to change a lot round for him to start shooting.

Overall, I am very happy with how smoothly and calmly my photoshoot went. I feel I captured some good images that I can edit and play around with to put into the layout. I couldn’t have asked to be paired with anyone better, me and Lukas worked really well together, he constantly helped me out and played a huge part in my photos turning out so well.

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My assistant Lukas posing for a lighting test shoot using QP cards and a light meter. 

Recapping Before My Shoot Day

As my studio slot to use a Phase One camera is tomorrow, I am quickly recapping on who my team are, my visual references and what I will be photographing during my scheduled time slot.

My Team-

  • Emmy Burrows- Model 1 (white)
  • Nana Boaitey- Model 2 (black)
  • Grace Peploe- Makeup artist
  • Lukas- Assistant

Moodboard/ Visual Reference 1-

Screen Shot 2018-06-07 at 2.39.42 pmVisual references for colours and which facial features I will photograph each trend on.

  • Pastel colours- eyes
  • Natural look- brows
  • Simple eyeliner- eyes
  • Bold colours- lips
  • Glowing skin- face

Moodboard/ Visual Reference 2-

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Visual references for the kind of shot I will take to show each trend.

  • Whole face shots-  showing skin makeup and some lip makeup
  • Close ups of the eyes and lips- macro style shots to fit in the 4 small boxes on the layouts
  • Close portraits- turn face to the side to show the glow in the skin
  • Fun facial expressions- pouting to show lip colour boldly and winking to show the eye makeup closely

 

Progress Map/ Time Schedule

During this unit we have started our dissertation prep lessons, one of the things we have learnt is that it is key to staying on schedule with our planing and research. The best way to do this is to create a personal progress map. This can be done in many different ways but the aim of it is to give yourself a weekly time schedule to work from, to ensure you get everything done in time for hand in.

I thought it would be helpful to myself and my editorial project to create a progress map. I created one so I knew what had to be done and when by, to make sure I had everything done on time. I started my progress map of from the date of my shoot which is 2nd May and ended on the hand in day. My progress map shows what I need to do and when by from my shoot date, to editing, testing in the layouts and having everything completed for hand in.

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How Do I Know My Lighting Plan Will Work?- Diagrams Explained

In a previous post I uploaded a lighting diagram to give a rough idea of how I am planning on lighting my photoshoot. I want to use lighting that will radiate the models skin and really make the colours of the makeup pop in my images. As I shoot quite a lot of portraiture and beauty in my own time, I am using old photoshoots as a reference to help me with this project.

This was the diagram I sketched out and what I will follow on the day-

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I will have my model in the centre of the studio set up and around my models I will have two soft boxes, pointing towards the backdrop to make the backdrop brighter and also to light up the back of the models head and face. In front of the model, I will then have a large octalight softbox to light up the front of the face using the flash. At each side of the octalight I will have two white polyboards to reflect the flash and the light onto the models face, which will make the colours and glow brighter in the makeup.

Previous shoots where I have used this set up-

 

How Does TTM’s Demographic Affect & Apply To My Idea?

When the demographic issue was brought to my attention, it seemed like a big issue and that I would perhaps have to rethink and change my idea to fit the demographic age range of 35+. However, after some debate and conversation, I don’t need to change anything.

I realised I don’t need to change my idea to something different, as makeup and beauty can appeal to anyone of any age. Makeup and beauty trends aren’t just for teenage girls. I explained to Julian that anyone can wear any type of makeup that they want and wear any colour they feel suits them. Everyone is free to express themselves at any age.  I also mentioned the fact that older people are trying to look younger in today’s society and be free with what they wear and how they look.

I gave Julian an example of my mum, who works in an office, and where I am quite stylish and up to date with current trends, my mum is always asking me to help her with her makeup for work and to also borrow some of my products. There was one time where she was asking me which shade of pink lipstick she should wear to work one day, and if green eyeshadow would go with her work outfit another day. My mother is 48… and I love that she is bold and creative with makeup.

My mother is in the age range of the demographic ’35+’ and is very into beauty and makeup, so this type of editorial shoot in the Telegraph magazine would appeal to someone like her.

Older women who are published models, into beauty and wanting to look/feel younger-

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This moodboard of images show that these older women who are published models, fit within the demographic age range of 35+ and therefore may read the Telegraph magazine. Which also means that they would be interested in seeing an editorial shoot like mine, based on beauty trends for the current season. 

 

Sign Off Meeting & Feedback

I have had a sign off meeting and feedback session with Julian and two classmates. I had the chance to pitch my idea to them, go through my WordPress and get some feedback of how to progress forward with this project.

I pitched my idea of photographing current beauty trends for the Telegraph Magazine to Julian and he seemed to like my idea. Although I had a bit of work to do in terms of researching how my shoot will fit into the Telegraph Magazine demographic and what kind of images I will be taking.

I wasn’t 100% keen on my idea as I was always unsure of how well it would work with the Telegraph magazine but after speaking with Julian, I convinced myself as well as him that it can work well.

Julian gave me the option of possibly doing another photoshoot if I don’t like how my photos come out, he suggested I do food or product which would be something different to portrait or fashion. As I am the first group to shoot I would have more than enough time to try and arrange another shoot. I will consider this depending on how my images come out.

Julian also mentioned I need to either create more sketches or mood boards of the style of images I will take. Including angles, distance and what facial feature I will be focusing on.

Model Look- Moodboard

As my photoshoot is based on beauty and makeup trends, I feel that I can use any type of model for my shoot. As makeup doesn’t have an age limit or any type of restrictions on it, anyone can work for my shoot.

I would want one black and one white model to show how the different makeup trends look on each skin type, and to show diversity within my images. As long as my models have good/clean looking skin and bold features that would show the makeup well then I am happy to photograph them.

I am looking for bold cheek bones to show the freckles, skin makeup and highlights, I am looking for big natural brows to show the brow trends, someone with eyes that aren’t too hooded to show the eyeshadow looks and also someone with relatively nice lips to show the lip colours

I have made a moodboard to give myself a rough basis to work from when it comes to finding my models.

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