Developing Ideas

With lots of ideas and thoughts running through our minds of the kind of new TV series we could create, we decided to make another brainstorm with our hypothetical storylines in mind. As a group, we thought of some crime based shows, supernatural based shows and also action based shows as these were our favourite genre to watch and also look into.

Crime Ideas-

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Supernatural Ideas-

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Action Ideas- 

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I highlighted my personal favourite ideas in red pen and then discussed these with Emily and Rachel as to why we should pick one of these. After discussing it and weighing up the pros and cons of each idea and how we could take them further in the project, we collectively decided that the one we were going to go with was Supernatural idea number one.

 

Current Shows On Sky Atlantic Channel

These are some of the current TV series shown on the Sky Atlantic channel.

They show a mixture of crime, non fiction, and comedy. The fact that as a group we like crime and supernatural series, it would be good for us to choose more supernatural than crime as Sky Atlantic doesn’t currently show any supernatural tv shows. Therefore, meaning there would be a gap in the market and availability for our ‘supernatural tv show’ to be shown on this channel.

Supernatural Posters

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Another genre of TV show we liked as a group was Supernatural. I have personally watched a few supernatural shows and Emily and Rachel said they have too. What I like about Supernatural shows is how creative, unrealistic and engaging they are. I have watched Stranger Things, Black Mirror, Vampire Diaries, and The Walking Dead. I like the unrealistic-ness of them as they take you to another world when watching them and I felt like I really engaged with the characters in the shows.

There wasn’t as much in common between the Supernatural Posters compared to the Crime posters. As each of the supernatural characters and storylines are so different, the posters are too. I find that the posters are quite colourful, eye catching and they also don’t give too much away about the storyline. It leaves you guessing what it could be about and what the story is.

The poster I found the most intriguing was the ‘Black Mirror’ poster. Having watched the series myself, I never really found any link to the advert they used. As Black Mirror is very futuristic and all about technology and the impacts it has on peoples personal lives, I couldn’t seem to see a link with the smashed glass and smily face. This lead me to be more intrigued to watch it as I wanted to see what it was all about.

If we were to create posters for a supernatural themed series, I would want the posters to be quite mysterious but also give the viewer some sort of idea as to what the series would be about.

 

Crime Show Posters

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These are some old and current campaign posters used to advertise crime tv shows. Although all the shows are based on crime for different reasons, majority of the posters seem to have things in common. The main thing I notice that they all have is quite dark/moody lighting, to set the mood of the show being eerie and mysterious. The next thing I noticed was that some of them used the colour red, my guess is that they use red as an indication to blood, which relates to crime. Also, all of the posters feature the faces of the main characters as the main aspect of the poster, and they all have very plain/serious facial expressions. None of them are smiling or laughing, as this then wouldn’t make the audience see it as an advert for a crime show.

As a group, we all liked crime shows and have watched a fair few, so these are important things to keep in mind when it comes to thinking of our own made up TV show as we may want to apply them to our own posters.

Brainstorming Ideas

To get the ball rolling with our project and before we made up our own TV series, we decided to brainstorm which TV shows already exist that we have watched and which ones we could get inspiration from. We thought this was a good ideas as we then had lots of inspiration in-front of us to help us research and come up with our own hypothetical TV series.

We thought about which genres already exist, and which TV shows we know fit with each genre. Having it all mapped out made it clear which routes we could possibly go down with our project, and it was interesting to see which team member liked what genre/show.

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Out of the genres we wrote down, my personal favourite genres are ‘CRIME’ and “SUPERNATURAL’. These are the two genres that I have watched the most shows and films from. So I personally wanted to go down this route as I would enjoy creating the outcomes for our own TV show.

The Group I Am Working With

When we were set the brief, we were told that we had to work in groups of three for this project, and we had the choice of who we got to work with.

My group turned out to be me, Emily and Rachel, which I am more than happy with as I have worked with both of them before, which I enjoyed. I have worked with Emily before during the ‘Creative Collaboration’ unit and I worked with Rachel when we were shooting our ‘Food Magazine’ and ‘Vinyl Cover’ tasks, I worked well with both of them and created good outcomes so I am looking forward to what we all create together for the Photo Films unit.

 

Sky Atlantic

Sky Atlantic, launched in 2011, is one of the channels owned by the TV broadcasting group ‘Sky’.

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Sky also run Atlantic’s sister channels such as Sky 1, Sky 2, Sky Movies, Sky Sports, Sky News, Sky Arts and many more. Sky Atlantic is broadcast in the UK and Ireland, it also broadcasts in other countries such as Germany, Italy and Austria.

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Sky Atlantic relies heavily on US TV channel screenings. With over 50% of its programming coming from US TV channel, HBO. The most popular and famous TV series aired on Sky Atlantic is ‘Game Of Thrones’. Having this series aired on Sky Atlantic boosted its viewing numbers tremendously, making all of Sky Atlantic’s top 10 most viewed programmes ‘Game Of Thrones’ episodes.

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Other series shown on this channel include crime/drama series The Tunnel, comedy series The Trip, a remake of Twin Peaks, New Jersey themed series The Sopranos and crime series The Wire.

What Is Digital OOH (out of house) & Moving Image advertising?

Digital OOH advertising is a digital media that is used for marketing purposes outside of someone’s home. Therefore, it excludes TV and Radio for example. DOOH advertising is used on platforms such as billboards, posters, shop windows and bus stops.

Moving image advertising is a still image that moves in a certain way. The different types you can get include cinemagraphs, parallax and gifs. These types tend to be seen on poster panels in places such as underground tube stations and bus stops.

 

Project Brief

We were given a brief by Matt for a new photo films project. The aim of this project is to create a fictional/hypothetical TV series that will be airing on Sky Atlantic and we have to produce a campaign series of 6 Digital OOH moving images to advertise the new series. The series will have to work as a series and also individually. We will be working in groups of three to plan, shoot and edit our 6 moving image posters.