Evaluation- Process, Pros, Cons & Team Efforts


This photo films brief was about creating 6 moving image style posters to advertise a new TV series that would be featured on the channel Sky Atlantic. Working in the same groups as the Open Short Film brief, we had creative control of making up our hypothetical TV series and how our moving image posters would look. The 6 moving image posters were to be featured in tube and bus stations, so therefore they had to advertise the TV show correctly whether they were by themselves or whether all 6 were together. The final moving image posters had to be a GIF style video which had it on a loop, and we could either edit it in the style of time lapse, stop motion, cinemagraph or parallax.

The process for this project wasn’t so smooth for us, and we faced a lot of issues when it came to finding models, the day of our shoot, and mainly editing the posters.

Again, we have worked really well as a team, helping each other out, communicating and supporting each other. We have managed to create 6 moving image posters in time for hand in which we are proud of, bearing in mind we struggled.


There were a few good positive sides to this particular project. The main one being that we were very organised and prepared for the day of our shoot. We all fulfilled the same job roles as the short film project. I was in charge of styling/accessories/props, Emily was in charge of sourcing the models and props, and Rachel was in charge of sorting out the makeup and props also. We all did really well at sorting everything out on time and getting the right equipment etc to make the photos how we had imagined them to be. I had some really good ideas of how to dress our characters from the start of the project and was more than excited to fulfil my role.

The models that Emily managed to find fit the character profiles well and were really friendly to work with on the day, Emily also did a good job of providing some good quality props from our old secondary school. Rachel did a really good job with finding a makeup artist who could do SFX makeup as well as normal base makeup.

I personally feel that I did a really good job also with providing the clothes and accessories for our character portrait shots. I managed to supply a good quality hospital gown, casual canular and electrotherapy pads for our Hatch character to wear, and all of these put together looked really good, and worked well for the images/scene we were trying to portray. The lab coats, clipboards and glasses also looked really good for the portraits of the two scientists. It really put them into character and looked good in the pictures I took.

We organised and split up our time really well on the day of our studio slot (21/05/18). We assigned two posters to each group member, meaning that it was fair and an equal amount of shooting was being done by each group member. I took the two scientist portraits, Emily photographed Hatch and a prop poster, and Rachel photographed two prop posters. We also had a really good system going on on the day. We split our small studio space in half and had the portraits being taken on one side and the prop shots being taken on the other side of the room. This worked really well as no one was in the way of anyone while they were taking images, and it meant that we could photograph more than one thing at a time, which saved us a lot of time and hassle.

Again, no arguments with this project, just a few different opinions and ideas that we resolved and overcame and put together to create our final pieces.



As well as positives, there are always negatives to a project. The main issues being that we were really struggling to find a female model to play one of the scientists. We put  numerous posts and emails out there trying to find someone, and we had women replying who were up for it… until we mentioned about the SFX makeup and a bit of blood. This turned a lot of people off of the idea and we were struggling to find a female model right up until the day before our shoot. Luckily a lady messaged me last minute on Facebook who was up for it as she was into acting and modelling and she was excited to work with us and play our character. The next big issue was that the girl we had sorted to play our Hatch character, had some issues with trains and travel on the morning of our shoot and therefore couldn’t make it to Ravensbourne. So at 9:45am, we had no model to play our main character and we were due to start shooting at 10am. Luckily, our makeup artist improvised last minute and she was more than happy to help us out and play Hatch. In a way, it was a blessing in disguise, as she fit the role perfectly, probably a bit better than the original girl we had sorted. Saffie, the MUA had the perfect look so we were happy for her to fill in as our character. She did the makeup for the two scientists while also getting herself ready into the alien character. She was working hard all morning and pulled off playing the character really well. We were so thankful towards Saffie as she really helped us out.

After the shooting was done, we then had issues with editing it and putting our 6 posters together. For some reason, exporting and rendering out of Premier Pro was not working, and compressing the files so much that they were then turning out to be really bad quality. I then tried it again in Photoshop and had a bit more success with it except, my laptop then wouldn’t let me render the files/sequences I had made so I had to send them to Rachel for her to render them for me. I was a bit disappointed with how the final posters ended up coming out. As we had issues with editing, rendering and finalising, they don’t ‘morph’ as well as we were hoping. They turned out to be more of a transition/fade. Although this technique still worked for our posters and got the same idea across, I was a bit disappointed. As we didn’t have a lot of time or help to edit them, we had to try to the best of our ability. For that, I am proud of us as a group as we managed to still create 6 moving image posters that advertise our TV series, ready for hand in.

Another thing I am disappointed about is the fact that our final posters don’t have the TV series logo or the Sky Atlantic logo on them. While editing, I was so stressed out and focused on trying to get the transitions right and exported in good quality that it slipped my mind, and before I knew it, Rachel had rendered them and uploaded them for us to see. Adding the logo at such a late date would mean that we would have to start right from the beginning again, an add the logos to the JPEG edits, to then remake the sequences and re-render the videos. Our laptops were struggling with making them in the first place, so it wouldn’t have worked well with remaking then. And as I already said, we were tight for time before hand in.


Team Efforts-

Like the short film project, we all worked really well together and really helped each other out to create everything in time for hand in. We all fulfilled our job roles better than we all expected meaning that we organised everything to the best of our ability to make our project run as smoothly as possible. Emily did a really good job at finding the male model to play the scientist as he fit the character profile really well. And Emily also did a good job with sourcing a lot of the science props. Rachel did really well with sorting out our makeup artist really early on, and also she was really helpful with helping edit the posters.

I personally feel that I did really well in supplying good quality and appropriate outfits and accessories to dress our characters up in. Which made the character portraits look really good. I also did well at helping Emily source some models last minute. And overall I feel that I contributed well to the shooting, editing and supporting the other group members.

We all worked really well together and supported each other with making everything work. I am pleased that we have managed to create 6 moving image posters and am pleased with how they look.

Turning Our Images Into Moving Image Posters- Using Photoshop

The editing process for the 6 moving image posters proved to be a lot harder than we thought.

First of all, I tried to edit on Premier Pro. On Premier Pro, I created a short sequence of the portrait images, and in the middle of the playbacks, I put a cross fade effect, which allowed the images to fade/transition into one another, giving the kind of effect we were after. I then rendered the sequences from the In to the Out points so they’d run smoother and not jump. Although it wasn’t 100% what we wanted, as it didn’t morph as well as we had imagined in our heads, we were on a very tight time schedule to get these finished in time for hand in, so we had to try and do the best we could and get them done.

When I then tried to export them out of Premier Pro, it compressed the files down so much that whatever format and quality I tried to export them in, it was too pixelated and jumpy and it would only work by exporting them as Quick Time MP4’s, when we realistically wanted them as GIF’s, that would loop over and over again, meaning our images would constantly morph. I tried as best as I could to export them as GIF’s but nothing was working and they wouldn’t play on my computer. I tried numerous times and spent very long hours trying to nail this, but it just wasn’t happening.

In the end, I tried them in Photoshop. I created the same repetitive sequence that I did in Premier Pro, with the repeated images and then the cross fade in-between. I ran each image for 3 seconds, and each cross fade for 0.75 seconds. This gave enough time for the image to be viewed in enough detail, and then to also see the transition/morph happen.

This is what the sequence and changing of images looks like in the Photoshop files-

Screen Shot 2018-06-03 at 2.54.58 pmScreen Shot 2018-06-03 at 3.09.13 pmScreen Shot 2018-06-03 at 3.09.40 pm

I made the files for the three portrait posters of Hatch and the two scientists and Rachel made the 3 prop posters, After I had made the sequences for the portrait posters, I then had to render them so that they would run smoother and export out of photoshop as a good quality video. However, my laptop was struggling to do this for some reason, and it just wasn’t letting it happen. It was exporting them properly and then wouldn’t play anything back once it had rendered and exported.

To overcome this issue, I sent my 3 photoshop files over to Rachel, and she managed to render and export them for me as her laptop could handle it. Once they were done, Rachel uploaded them onto the shared Google Drive we have for me to see and I was happy with how they looked. I was also grateful that Rachel could help me out with rendering them for me.

I opened one of the rendered files Rachel had made from my original Photoshop file and it played the same sequence except it was smoother and had flattened it all into one layer.

Screen Shot 2018-06-03 at 3.10.00 pm

Editing Our Chosen Images- JPEGS

These are the edits of the RAW images we chose. Emily edited the images of Saffie/Hatch. I edited the images of the scientists, Lucy (Pippa) and Thomas (Bryce), and Rachel edited all of the prop images, the egg, petri dishes and flasks.

In the portrait images I edited, I didn’t do a lot of retouching, as I didn’t want it to look too edited. As we did most of the work with the lighting when taking the images, all they needed was to be made a bit darker on the shadows and a bit lighter on the white backdrop. I also slightly retouched the skin, making it look a bit smoother, and I also enhanced the red blood and effects within the bite marks on their face and neck.

Rachel mainly edited the actual prop rathe than the background. As the props were well lit anyway, they didn’t need a lot of work but the slight adjustments Rachel did make has made them look really good for the posters. Emily also made the ones of Hatch look good in terms of some slight lightening and darkening of areas, hiding the bald cap line and enhancing some of the green tones.

Which Images We Chose To Use- RAWS

These are the images we chose to use and merge together for our final 6 moving image posters. We chose these particular images for each of the posters as we all felt that they fit together the best, and gave across exactly what we want to portray in our posters. These images had the best moods, lighting and angles to make the posters look how we wanted them.

Now we need to edit these pictures to enhance the shadows and also lighten the white tones in the images. We also need to slightly retouch the skin and get rid of the marks on the background.

Our Images- Contact Sheets

Overall we took around 1000 images of the three actors and the three prop posters. These are a few contact sheets from the pictures we took on the day. I took the images of Bryce and Pippa, Emily took the images of Saffie and the petri dish and Rachel took the images of the egg and the test tubes. We kept the images in the exact same positions or as close as we possibly could so then when it came to morphing, they would be the same and give the best effect. When taking the portraits, I made sure we got them in the same positions by making little marks on the backdrop so the models knew where to line themselves up and so we knew where to place the props.

Now we had all of our images, we needed to go through and select our favourites to then edit and turn into moving image posters.











Normal Egg/ Cracked Egg-



Normal Petri Dish/ Cracked Petri Dish-



Normal Test Tube/ Overflowing Test Tube-