Evaluation- Process, Pros,Cons & Team Efforts

Process-

This project was an open brief to create a style of short film of our choice. We could choose who we worked with, in a group of 3 and we had total creative control over what we made. Our final short film was to be no longer than 10 minutes long and had to be edited in Premier Pro.

The process of this project run very smoothly for majority of it, as we were all organised and worked well together, minus a few issues along the way, we quickly resolved them and carried on with our project. We managed to plan, film and edit our short film in time for hand in and we all worked really hard to achieve the outcome.

Pros-

There were a lot of positives to our group project overall. We established specific job roles for each group member right at the start of it all, which made it clear what we would each be focusing on to get it all sorted and planned. I was doing the styling/accessories/, Emily was finding and booking the models, and Rachel was focusing on the makeup looks and finding MUA’s who could help us out. I was really happy with my role as I am very into fashion and styling and knew I had some good ideas in mind to make out film look good in terms of finding the right outfits. We all fulfilled our job roles really well, and if anyone had an issue with anything, we all helped each other out. Making it easier and less stressful for one another.

When it came to shooting the short film, we all took it in turns to film some clips and we all took it in turn taking images. This made the shoot day less stressful as there wasn’t a lot of pressure just on one person. Emily did really well at organising all of the models to be there on time and finding the right girls for us to use. Rachel did really well with sourcing makeup artists and I felt that I personally did a really good job at sourcing the outfits they wore and also helping source MUA’s.

There weren’t any arguments within the group throughout this whole project. There were a few disagreements when it came to having certain clips shot a certain way and how we wanted the makeup to look and what shoes they wore, but nothing that affected us working well together. We all fed off of each others ideas and opinions and really came together to have fun with this project.

Cons-

As well as positives, there were a few negatives. Nothing that majorly effected us creating a short film for hand in, but just a few minor issues. One of the negatives was that we had to rearrange our shoot day to a week after the original day we had planned to shoot. This meant that we lost a week of editing time as we were delayed in filming it. Which meant that when it came to edit the film, it worked out that Emily was the main person who could edit it and complete it on time for our group. On the day of the rearranged shoot, a few models dropped out on the day and didn’t turn up, but it wasn’t a major issue for us as Emily had sorted out more than enough models incase something like that happened.

Time keeping was a minor issue we faced. As we all live in separate areas, all have jobs and a lot of other projects going on at the same time, we found it difficult at times to all meet up as a group. We met up in uni whenever we could, but other than that, majority of the communication and idea sharing was being done via our group Google Drive and Whatsapp group.

Team Efforts-

All of us worked so well together and I am really proud of what we have created and achieved as a group. We all had job roles to carry out, meaning that the work load was shared equally, and no one was left out or had too much to do by themselves. Emily did a really good job with sorting out models, and editing the film. Rachel did a really good job with sorting out the MUA’s and directing the filming and I feel that I did a really good job with the styling, helping Rachel source MUA’s, direct the filming and also taking images. If we were to improve as a group, time keeping is what we would need to improve on. Next time around, I feel we should make more time and more of an effort to all meet up in person. This way, we could’ve all contributed to the editing equally.

Other than this, the project went well and how we wanted it to. We had planned and thought out an original idea and we managed to make it come to life, exactly how we had pictured from the start. I am more than pleased with how our final film looks, and I am more than happy with the two group members I chose to work with. We have done really well.

Web Media Platforms & Advertising

In terms of advertising and making our brand known via the internet, we made a quick mock up Instagram account to show what our brand advertising would look like. We feel that social media is the best way for us to advertise our brand and get our film known out there. As the age range we were aiming for is 18-30, this is typically a young age group, and therefore majority of this group would use a lot of social media.

We would advertise our video on social media platforms such as Twitter, Facebook, Instagram and even Snapchat. All of these platforms are widely used, and there are always advertisements popping up all the time. Meaning our brand name would always be on peoples minds.

We could even make profit from advertising on social media as there are ways you can earn money per clicks and views on the posts and adverts.

Our Finished Film- Mystique Makeup Advert

Our final outcome is a 2 minute long makeup advert for our own made up brand, ‘Mystique Makeup’. We thought that 2 minutes was a good length for a makeup advert, it wasn’t too long or too short.

We are all more than happy and pleased with how the final short film looks. We are proud of what Emily has achieved with the editing, and me and Rachel are happy with the contributions we made so we all got a final film we we wanted. The final film is exactly what we all envisioned from the start and are relieved we managed to make such a success of it.

This is our final, finished short film for this project brief-

The Final Brand Logo

Rachel had made an original logo at the start of the project which was simple and we all liked it. It was two M’s, one in grey and overlapping one in black, which stood for ‘Mystique Makeup’. While editing the film, Emily made a new version of the logo which fit the film a bit better. It is bolder, stands out more and it looks really good over the top of the film.

The Final Soundtrack/ Audio

After debating about which music to use over the top of our short film for a while, we all finally came to a group decision that we liked 7/11 by Beyonce the best. The karaoke version of this song fit the style of our film best out of all the songs we were considering. Having this song over the top gave our short film a happy and upbeat vibe and it just worked really well with the clips overall.

Some other songs we were debating to add over the top were…

  • On My Mind- Jorja SMith
  • Be The One- Dua Lipa
  • Nice For What- Drake
  • XO- Beyonce

In the end we decided that having no voice overs and that the beat, feel and timings of the 7/11 fit best. We decided on no voice overs in the end as it just didn’t fit or work as well over the top of the short film as we had imagined. It was the wrong style film to have voice overs over the top of, and therefore we thought music fit better.

The Editing Process On Premier Pro

As we were delayed shooting by a week, this delayed and slowed down the process when it came to editing our short film and putting it all together. When it came to editing our short film, we all had a lot going on with other project shoots, other deadlines and also busy work schedules, meaning we all found it very hard to meet up as a group to try and edit this short film. In the end, the only group member who had a few free days to put it together was Emily. So Emily look control of editing the short film for our group.

While Emily was editing this film, we were always in constant contact with each other, sharing ideas and opinions to improve the film where it needed it. Emily was always sending short clips over via whatsapp meaning we could see her editing process and what it looked like, and we all contributed by saying what we liked and what we would change. Although Emily was the one editing it on her laptop using Premier Pro, me and Rachel still contributed where we could.

One of the days Emily was editing the film, I was at work all day so I couldn’t help Emily as much as I would’ve liked, but she came down to where I work and sat at a table editing it so I could constantly go over and see how she was doing and also give her my opinion and tips where I could. Me and Emily also met up one day to edit our Sky Atlantic posters and was discussing the short film then, and I was contributing ideas towards what music we should try over the top and also that we should maybe change the ending clip, as I wasn’t personally too keen on it.

Once all of the slight changes were made, and the logo was added into the film, Emily sent us the newest version to watch and we were more than happy with it altogether. Emily has done a really good job with putting this together in a short time frame, we are all proud of how it has come out as a final short film.

This was Emily’s editing process on Premier Pro…

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Clips We Filmed- Contact Sheet

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On the day we filmed around 40 short clips in total, this gave us more than enough to work from to piece together into a short film. The clips we filmed include all the shots we wanted from our storyboard. We filmed scenes such as the girls individually talking and laughing, the girls looking at themselves in a small mirror, the makeup artists touching up the models makeup, the models taking selfies and dancing, and the girls coming together having fun and feeling confident.

We now need to decide which clips would fit together the best and which would make our film look good overall.

These are some screenshots of some of the clips-