Editorial vs Advertising


  • advertising a product
  • branded names on show
  • used for billboards, magazine adverts, tv adverts, posters
  • dramatic lighting
  • bright colours
  • usually shot by big name photographers


  • colour trends
  • seasonal
  • hair styles and products
  • products and clothing from images listed/credited
  • newspaper and supplement use
  • not photographed by big name photographers
  • supporting an article/text

What is Editorial Photography?

Editorial images are usually meant to accompany text and can cover a wide range of subjects. Editorials are used to illustrate a story, article, text or an idea within the context of a magazine or to embellish a certain theme visually. It can be in any genre: photojournalism, fashion, portrait, sports, landscape, etc.”

“An image labeled as “Editorial is an image that cannot be used to advertise or promote a product or service. The people, objects or places in editorial images are not released. An editorial image can be used to illustrate newsworthy and current events.”


Other Examples Of Supplement Magazines

I had a look at some examples of supplement magazines from other weekend newspapers, to see the similarities and differences between them and The Telegraph Magazine. I found more similarities within the photography, adverts and page layouts between them all yet the differences were in the articles and what they would talk about. This is because the newspapers they came from would cover different things, meaning that the magazines would have slightly different content following on from the newspapers.

The other examples I looked at were…


The Telegraph Magazine- Online

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  • Easy to use website and clear layout
  • Lots of images and colours
  • Less text than in the supplement magazine
  • More fashion and beauty articles to offer online
  • Online version would appeal more to a younger audience
  • More editorial and product images

The Telegraph Magazine Content

The content of the Telegraph Magazine is simple, basic and structured. It contains few adverts and mainly consists of articles and photoshoots either showing fashion or food to do with the current seasons, or an interview with a celebrity or person with an interesting story.


It contains a contents page which lays everything out for you, making it easier to find what you want to read in the magazine.


The adverts inside are mainly to do with day to day life and are less luxurious. From car adverts, to life insurance, food shopping, holidays, unlike the adverts you see in Vogue or Elle for example. Their adverts are mainly fashion, perfume, makeup and shoes, a slightly more glamour style to the adverts they include.


The Telegraph Magazine contains quite a few pages on food recipes. The food recipe pages aren’t advertising food and products from a certain shop or supermarket, but instead they are showing you colours to eat, meals to make and what food goes well with the weather. The images used to support the food pages relate to the topic they are talking about.


The fashion pages show fashion tips from celebrities, current trends for the seasons, which colours to wear, where to buy the comfiest and cheapest items, showing you what to wear with what, and even holiday fashion such as Valentines and Christmas. The fashion images don’t showcase and advertise items all from one brand, instead, they support the article and title.


The product shots are very similar to the fashion images in the Telegraph Magazine. The product images are showing the hottest anid cheapest products to buy this season, going along with a colour theme, or season. They are typically photographed on a bright white studio background and then usually sized down and cut out to fit around the supporting text. Almost making it like a product moodboard.


The portrait images in the supplement are used to support interviews and front covers. The portrait shots would be of a celebrity, designer, singer, actor or someone with an inspiring story, charity workers, politicians etc. They aren’t necessarily trying to sell or advertise anything, but just support the article about the person.

What is ‘The Telegraph Magazine’?

What is it?- The Telegraph Magazine is the supplement magazine that comes with the Saturday edition of The Daily Telegraph newspaper. On a Sunday, the ‘sister magazine’ The Sunday Telegraph is released which comes with a different sunday supplement, Stella Magazine.

Newspaper History- The parent newspaper of the supplement, The Daily Telegraph newspaper was first released in 1855 as the ‘Daily Telegraph & Courier’. Later on in 1961, the sunday version ‘The Sunday Telegraph’ was released.

Supplement History- The Telegraph Magazine was first published with the Daily Telegraph newspaper in 1964.When first released, it was called the ‘Weekend Telegraph’, but was renamed ‘The Daily Telegraph Magazine’ in 1967. The magazine was published only on Fridays until 1976 and then it changed to the Saturday newspaper, which still stands today.

What is a newspaper supplement?

A newspaper supplement usually comes in forms of small magazine type publications that correspond to the newspaper it is published/released with. The supplements are usually smaller, have less to read, and more images to look at and see. A supplement and a magazine are slightly different in terms of what content they have, their paper quality, sizing and when they’re released.

English newspaper supplement examples-

  • TES
  • The Sunday Times Magazine
  • FT Magazine
  • YOU Magazine
  • The Observer Magazine
  • The Times Magazine
  • The Telegraph Magazine
  • Fabulous
  • Weekend
  • Stella Magazine

Foreign newspaper supplement examples-

  • The New York Times Magazine
  • The American Weekly
  • Weekend
  • Madame Figaro
  • Montreal Standard


4 x Layout Choices

These are the four layouts we have to choose between depending on which topic we decide to shoot for the Telegraph Magazine.











The Brief

For this editorial project, we have been commissioned to do a shoot for the Telegraph Magazine. We have the choice to pick one of four topics, either food, fashion, profile portrait or product.

We will have a studio slot with the Phase One cameras and we are to work with industry professionals such as models, makeup artists, stylists and prop stylists.


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