Project Brief & Matthew Hawker…

On Tuesday 16th April, we started our final term of Year 3 with a new project brief for a unit called “Working With A Client”. This unit was a short one running for only 4 weeks. It was being run by a guest tutor called Matthew Hawker.

Matthew Hawker is a British art director and designer who has worked in the creative industry for over 20 years. Matthew worked at i-D magazine as an art director for 10 years, and in his career he worked on 150 magazines, 30 books and brand identities. He is a high calibre art director who has created advertising material for major fashion labels including: Chanel, Diesel, Fire & Ice, Firetrap, Hilfiger, Levis, Nike, Yohji Yamamoto and Y-3. Matthew now has SYCO (Sony Records) as one of his clients. In the briefing lesson, he was telling us he has worked with Simon Cowell and his TV shows Britain’s Got Talent and The X Factor.

It was very interesting to hear about Matthew’s successful career and to hear some of the famous names he’s worked with.

This is our new project brief for Matthew’s ‘Working With A Client’ unit…

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