Who Are Our Target Audience?

Since we have adapted our idea for our short film to look similar to the Kylie Cosmetics and KKW adverts, in terms of the behind the scenes style footage, it seems we are creating a brand image that fits in with millennial in todays society.

Our brand is mainly based on skin colour matching products for black people to use on their skin, for example, foundations, concealers and powders. Although makeup can be worn by anyone at any age, our advertising and short film style will appeal more to a younger age market.

We decided that a good age range to aim at was 18-30. People within the age range are usually up to date with the latest things on social media, the latest celebrity makeup trends and new product releases, therefore, they would get the type of advert film we are making, and what our aim is for our makeup brand.

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