Questionnaire Results

I made a questionnaire for us to hand out to our models, the public and also to post online. We got a good number of responses from a wide range of people. The results concluded what we wanted them to and it supported why we have made our brand guidelines the way they are and also why we are creating this type of short film.

The answers from the models on the questionnaire supported what we were looking for. Majority to all of the models said that they struggle/ have had problems with buying makeup to suit their skin tones perfectly and that they all agree that there should be more range for darker skin tones. All of the models were really keen on our project idea and they were in full support of if this was to be a real brand. Some of the models even said to us that it would be good if we pursued it as they would definitely purchase our products.

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[Models questionnaire answers]

The online questionnaire results also gave us positive answers in support of our project idea. Although majority of the people who answered online were white/british/caucasian, they were still in support and agreement that there should be more shade ranges on offer for all skin tones from light to dark.

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Majority of the chart shows that a lot of people wear makeup everyday, meaning they think about products and skin shades a lot more than someone who doesn’t wear makeup that often
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As majority of the people who answered online were white, the chart says that majority of people haven’t ever had trouble buying makeup to suit their skin tone. This goes to show that people of a lighter skin colour, don’t have an issue and that there needs to be broader shade ranges so that darker skin tones can have the same luxury of finding a shade that matches.
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These answers show that people think their should be more ranges on offer to suit darker skin tones as well as they do lighter skin tones.
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Some people think the brands are already offering enough and are getting better at catering to all skin colours.
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Majority of people answered saying that they would be likely to watch an advert on social media for a product/range they were interested in. This is good for our brand as our age range we are aiming at use a lot of social media and watch a lot of adverts online, meaning our brand name and what we are about would be spread round through the use of social media adverts and word of mouth between friends.
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People think it would be a good idea for us to release our brand to offer a good range of dark skin tone makeup.

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