I made a questionnaire for us to hand out to our models, the public and also to post online. We got a good number of responses from a wide range of people. The results concluded what we wanted them to and it supported why we have made our brand guidelines the way they are and also why we are creating this type of short film.
The answers from the models on the questionnaire supported what we were looking for. Majority to all of the models said that they struggle/ have had problems with buying makeup to suit their skin tones perfectly and that they all agree that there should be more range for darker skin tones. All of the models were really keen on our project idea and they were in full support of if this was to be a real brand. Some of the models even said to us that it would be good if we pursued it as they would definitely purchase our products.
[Models questionnaire answers]
The online questionnaire results also gave us positive answers in support of our project idea. Although majority of the people who answered online were white/british/caucasian, they were still in support and agreement that there should be more shade ranges on offer for all skin tones from light to dark.