To further our research as a group, we thought it would be a good idea to survey the public to get their opinions on makeup brands, skin tones and pricing. This is a good way to get more primary research and to find out what our target audience think of the makeup industry today.
Below are the questions we will be handing out and asking people to support our makeup brand Mystique.
1.How old are you?
2.What is your gender?
3.How often do you wear makeup?
4.What price range would you want to spend on a few items of makeup? (foundation, concealer, eyebrow pencil, mascara and face powder)
5.Do you feel that current makeup brands focus more on makeup for white people rather than black people?
6.Do you or have you ever had trouble buying makeup to suit your skin tone?
7.If you were highly interested in buying a new makeup product that you saw being advertised on social media and the internet, how likely would it be that you watched the advertisement for it?
8.What would you think about a new makeup brand releasing products just to suit darker skin tones?
9.Do you think already existing makeup brands, should consider focusing on black skin tones more?