When it came to thinking of a name for the makeup brand we were creating, we wanted to keep the name short and sharp. As makeup brands these days are usually one word that people remember, like Rimmel, Maybelline, Sleek, MUA, LimeCrime. We wrote down some ideas for some names for our brand. My favourite ones were Femme, Noire, Melanin and Mystique. They all had some relevance to the brand guidelines we were making.
Femme relates to female, feminine, women and girls.
Noire relates to our brand audience, black skin.
Melanin relates to skin pigment
Mystique, was one that we created ourselves, mainly coming from the meaning: ‘a quality of mystery, glamour, or power associated with someone or something’. It also derived from black girl band that were Mis-Teeq, however we changed the spelling.