This is a moodboard I created of some of the makeup brands we will be taking inspiration from for our short film. Brands such as Fenty Beauty by Rihanna, KKW Beauty and Kylie Cosmetics. These brands are very current, trendy and popular due to their good quality products, celebrity followings and ad campaigns they create. As they are very current, they are some of the best inspiration sources we have so that our makeup brand can stay current and on trend with todays society.
Fenty Beauty, KKW Beauty and Kylie Cosmetics all have a sort of ‘girl gang’ vibe about them. Their ads are very similar in terms of featuring a lot females, with all different looks and skin colours, coming together as a girl group wearing their makeup. This is something that we really like the look of and discussed taking forward for our short film.
As we want to focus on black skin makeup, we think that creating a power/superior vibe in our short film will be good in terms of reaching our audience.