Continuing Research

After looking into brands and people more such as Missguided, Kim Kardashian and Kylie Jenner, I looked more into their ad campaigns in terms of the sets and styling. A lot of them were filmed in a studio and I really liked the look of this style video.

What I liked about these campaign adverts for Missguided, KKW Beauty and Kylie Cosmetics is that the set is so simple but they’ve made a really good video from it. The Missguided videos show the models talking about themselves while having fun on set. They each wear a different outfit and have a different look but all the separate videos still relate to one another. I like how it is intimate and personal with the model in the video. I like how it shows them having fun on set and being themselves in what they feel comfortable in. I think this would be a good vibe to carry through into our makeup ad for Mystique. Having an intimate set with our group of models, in simple clothing, different makeup looks and filming them all connecting with the makeup brand and having fun on set.

The same sort of thing with the behind the scenes videos for KKW Beauty and Kylie Cosmetics, the personal intimate feel with the models and them interacting with the makeup would make a good makeup advert in my opinion.

I think that this style video would give a more intimate feel to the makeup brand and make it more personal.

I am going to discuss this with my group when we next meet and see what they think, to see if they have any idea changes as well.


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