To start off my research for this project, I had a look into some short film examples. In lesson we were shown some examples such as a WWF campaign, a short film for Chanel and also some gifs, cinemagraphs and parallax clips.
I carried on this research and looked into the different types of short films we could end up creating. Such as short documentaries, fashion films, short fiction films and HQ Ad campaigns.
Short Documentary examples-
I first had a look on Youtube to see what short documentary films I could find that were interesting and inspiring to me. I found a really helpful Youtube channel called ShortsTV and its full of short Oscar winning and Oscar nominated documentaries ranging from 5 to 20 minutes long. This will be really helpful for research if my group decide to make a short documentary style film.
I found three interesting short documentary films while having a look on Youtube. They were all about a person, and interviewing them and getting to know them and their story. I found this type of film the most interesting as the stories they were telling were interesting and you could really get to know someone just from watching the short film.
The first one I watched was an award nominated documentary about a 109 year old lady called Alice. She is the last remaining Holocaust survivor to date. The short film is all about her, what she does on a daily basis, her hobbies, her stories and how she coped through the war and the reasons as to why she thinks she has lived to such an old age. It was very eye opening and quite emotional to watch, but it really drew me in and made me want to watch it until the end.
The second one I watched was a short documentary done by Emma Williams at Vogue about artist and actress Bella Thorne. The short film was putting things straight about her as she is judged for everything she does in the media. As someone who uses a lot of social media and reads a lot of articles online, I myself had presumptions and judgements of Bella Thorne, but after watching this short film, I had a different perspective on her. The film was very eye opening and it made you realise that you shouldn’t judge someone and let them live their life how they want to.
The last one I watched was quite an emotional short film, about a restaurant in America called “Excellent Dumpling House”, after 35 years of being in business it was being shut down. The director and filter Dexter, interviews the owner, the staff and the loyal customers who have been going there for as long as it had been open. It was emotional to see the loyal customers eating their last dinner at their favourite restaurant and the owner who was losing his restaurant after 35 years was very thankful to everyone and also upset, as he had had the restaurant his whole life.
I then decided I would watch some fashion film examples as this could be another route I would want to take with my group. Without intentionally doing it, all the examples I watched and liked the most were short films made for Chanel by Karl Lagerfeldt. The first one I watched which I had seen before was “reincarnation”, a short film created to showcase the Chanel art collection in Paris in 2014. The short film had a beauty and the beat type feel to it, starring Pharell Williams and Cara Delevingne. Although it doesn’t necessarily have an obvious link to what its showing/advertising, it was still very interesting to watch and to see the amazing costumes and sets they designed for it.
Afterwards, I then watched “Women Only”, again, by Karl Lagerfeld for Chanel. This time, it was a short film showing the Pre Fall 2013/14 collection. It was based in a cinema showroom, and it was women only allowed in to the viewing. Each woman, was a well known model, who had worked with Karl before, and it also included a lot of other familiar faces who had modelled other brands. As each woman walked into the cinema room, they showcased the outfit they were wearing to give the viewer a glimpse at what the collection would be like. I thought this was a good way to advertise your new collection as it really showed off the women and the clothes.
We had already been shown this example in class but I watched it again as I liked it a lot. This film starred Kiera Knightely, set in Paris. It was about Chanel’s new fragrance Coco Mademoiselle. The film was telling the story of Kiera getting ready, putting the perfume on and going out into central Paris for a photoshoot, she then seduced the photographer and escaped out the window and rode off back to her place. This gave the sense that the perfume made her feel superior, and that she didn’t need a man as she had her perfume. The colour palette for the video was very neutral, almost like naked skin tones, which gave the film a more intimate feel as all she needed to wear was her perfume.
I have learnt a lot from watching these short film examples and I will take notes and inspiration to apply to my own project. This has given me a better understanding of the route I would like to take for the short film brief and I will discuss my ideas with my group.