Digital OOH advertising is a digital media that is used for marketing purposes outside of someone’s home. Therefore, it excludes TV and Radio for example. DOOH advertising is used on platforms such as billboards, posters, shop windows and bus stops.
Moving image advertising is a still image that moves in a certain way. The different types you can get include cinemagraphs, parallax and gifs. These types tend to be seen on poster panels in places such as underground tube stations and bus stops.